In the digital age, social media is a powerful tool for influence, branding, and global reach—and Instagram continues to be the preferred platform for Nigerian celebrities. Whether they're musicians, actors, comedians, or influencers, these public figures use Instagram to connect with millions of fans, share lifestyle updates, promote their work, and create viral moments. In 2025, the competition for followers is fiercer than ever, but some stars continue to dominate the scene with consistent engagement and creative content.
Here is a detailed look at the top 10 most followed Nigerian celebrities on Instagram in 2025, their follower counts, and how they maintain their spot as social media royalty.
1. Davido (@davido) – 29.6 Million Followers
David Adedeji Adeleke, popularly known as Davido, remains the most followed Nigerian celebrity on Instagram in 2025. With an astounding 29.6 million followers, the Afrobeat megastar holds a significant lead over his peers. Davido’s Instagram is a vibrant blend of music previews, luxurious lifestyle content, family moments, and philanthropic work.
He is not just a musical icon but a cultural phenomenon. From his wedding content to global tours and high-profile collaborations, Davido knows how to keep his audience engaged. His openness with fans and frequent updates make his page a favorite among music lovers across Africa and beyond.
2. Yemi Alade (@yemialade) – 17.5 Million Followers
Afropop queen Yemi Alade ranks second on the list with 17.5 million followers. She holds the title of the most followed Nigerian female celebrity on Instagram. Known for her energetic performances and strong Pan-African identity, Yemi leverages her platform to share behind-the-scenes concert footage, fashion looks, and advocacy content.
Her reach extends far beyond Nigeria, with a fan base spanning francophone Africa, East Africa, and parts of Europe. Her Instagram is a colorful tapestry of Afrocentric fashion, empowerment messages, and artistry that appeals to a global audience.
3. Wizkid (@wizkidayo) – 17.1 Million Followers
Superstar singer Wizkid remains one of Nigeria’s most influential musicians and social media personalities. With 17.1 million followers, Wizkid, whose real name is Ayodeji Ibrahim Balogun, uses Instagram selectively but strategically. When he posts, it commands attention.
From cryptic captions to promotional content for his albums and international collaborations, every update sparks conversation. Wizkid’s cool and minimalist branding is part of his allure, keeping followers coming back for more, even when posts are few and far between.
4. Tiwa Savage (@tiwasavage) – 15.3 Million Followers
Tiwa Savage, often hailed as the “Queen of Afrobeats,” boasts 15.3 million followers on Instagram in 2025. She continues to be a trendsetter in both music and fashion. Tiwa’s feed is a carefully curated collection of style inspiration, music promotion, and glimpses into her high-profile performances around the world.
Her influence is undeniable, with a fan base that spans generations. Her collaborations with global brands and artists also help boost her visibility, keeping her relevant in the highly competitive music industry.
5. Funke Akindele (@funkejenifaakindele) – 14.5 Million Followers
Actress, filmmaker, and politician Funke Akindele ranks fifth with 14.5 million followers. Her beloved character “Jenifa” continues to be a pop culture staple, and her Instagram reflects her versatility—from skits and comedy to family and movie promotions.
In addition to her film projects, Funke uses her platform to engage fans with motivational messages, political advocacy, and philanthropic initiatives. Her relatable persona and deep-rooted connection with the masses have helped her build a massive and loyal following over the years.
6. Don Jazzy (@donjazzy) – 13.9 Million Followers
Don Jazzy, the Mavin Records boss, is not just a music producer but also a beloved social media personality. With 13.9 million followers, his Instagram is a goldmine of memes, trending content, and career updates.
He is widely praised for his support of young talent and humorous skits that often go viral. Don Jazzy understands digital culture deeply, and he blends business, humor, and authenticity to maintain a strong presence on the platform.
7. Mercy Johnson Okojie (@mercyjohnsonokojie) – 13.5 Million Followers
Renowned Nollywood actress Mercy Johnson Okojie enjoys a strong following of 13.5 million. Her posts often reflect her dedication to family life, making her one of the most relatable celebrities online. From parenting tips to fun family videos, Mercy’s Instagram gives fans a peek into her everyday life.
In addition to acting, she is also a brand ambassador and entrepreneur. Her content consistently blends entertainment, lifestyle, and personal values, making her a favorite across different age groups.
8. Ini Edo (@iniedo) – 12.8 Million Followers
Ini Edo, another Nollywood icon, holds the eighth position with 12.8 million followers. Her page showcases her glamorous fashion style, movie shoots, and luxury lifestyle. Ini’s influence in the fashion and beauty space continues to grow, attracting collaborations with top brands.
She also uses her platform to support causes related to women empowerment and community development. Her blend of glamour and advocacy resonates with both fans and corporate sponsors alike.
9. Peter Okoye (@peterpsquare) – 11.9 Million Followers
One half of the iconic music duo P-Square, Peter Okoye has carved out his own identity as a solo artist and entertainer, earning 11.9 million followers on Instagram. He regularly posts dance videos, fitness routines, and family updates.
Peter’s page is dynamic and interactive, often featuring giveaways and fan challenges. His consistent engagement and energetic personality have helped him retain a loyal digital fan base.
10. AY Comedian (@aycomedian) – 11.6 Million Followers
AY, a veteran comedian and actor, completes the list with 11.6 million followers. Known for his stage shows and comedy movies, AY uses Instagram to promote his content and entertain his followers with humorous skits and motivational posts.
His audience appreciates his versatility—ranging from jokes to business insights. AY’s consistent delivery of clean, family-friendly content has earned him the respect and admiration of fans across the globe.
Conclusion
The social media landscape in Nigeria is vibrant and ever-evolving. These top 10 celebrities exemplify how Instagram can be used not just as a promotional tool but as a means of building a lasting brand. They each bring something unique to the table—whether it's humor, music, fashion, or storytelling—and continue to inspire millions with their content.
In 2025, follower counts alone don’t tell the full story. Engagement, authenticity, and consistency are what keep these celebrities at the top. As the digital space continues to evolve, so too will the strategies of Nigeria’s most influential stars.
Stay tuned—next year’s list might just have some surprises.
